Keywords

sustainable marketing; experience economy; service experience design; imagineering; serious play;LSP

Affiliations

Haaga-Helia University of Applied Sciences
Title
Principal Lecturer 2007
Source : ORCID

Publications (27)

Algorithmic management grows more common among service businesses
Tuomi, Aarni; Ascenção, Mário Passos; Jianu, Brana
esignals
2022

Design for a Better World through Sustainable Service Design
Lassila, Sirpa; Ascenção, Mário Passos
eSignals
2022

High tech, high touch, high hospitality
Tuomi, Aarni; Ascenção, Mário Passos; Abidin, Husna Zainal
eSignals
2022