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Marketing Principles

Year of publication

2021

Authors

Pride, William M.; Ferrell, OC.; Lukas, Bryan A.; Schembri, Sharon; Niininen, Outi; Casidy, Riza

Abstract

This digital edition of Marketing Principles, 4e on the MindTap platform, offers extensive coverage of current marketing strategies and concepts, addresses social media, sustainability, globalisation, customer relationship management, supply chain management, and digital marketing. Emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, resonate especially well with today’s students who are striving for success in today’s fast-paced, evolving business world.
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Organizations and authors

Publication type

Publication format

Monograph

Audience

Scientific

Peer-reviewed

Peer-Reviewed

MINEDU's publication type classification code

C1 Scientific book

Publication channel information

​Publication forum

5246

​Publication forum level

1

Open access

Open access in the publisher’s service

No

Self-archived

No

Other information

Fields of science

Business and management; Media and communications; Other social sciences

Keywords

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Publication country

Australia

Internationality of the publisher

International

Language

English

International co-publication

Yes

Co-publication with a company

No

The publication is included in the Ministry of Education and Culture’s Publication data collection

Yes