Marketing Principles
Year of publication
2021
Authors
Pride, William M.; Ferrell, OC.; Lukas, Bryan A.; Schembri, Sharon; Niininen, Outi; Casidy, Riza
Abstract
This digital edition of Marketing Principles, 4e on the MindTap platform, offers extensive coverage of current marketing strategies and concepts, addresses social media, sustainability, globalisation, customer relationship management, supply chain management, and digital marketing. Emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, resonate especially well with today’s students who are striving for success in today’s fast-paced, evolving business world.
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Publication type
Publication format
Monograph
Audience
Scientific
Peer-reviewed
Peer-Reviewed
MINEDU's publication type classification code
C1 Scientific bookPublication channel information
Open access
Open access in the publisher’s service
No
Self-archived
No
Other information
Fields of science
Business and management; Media and communications; Other social sciences
Keywords
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Publication country
Australia
Internationality of the publisher
International
Language
English
International co-publication
Yes
Co-publication with a company
No
The publication is included in the Ministry of Education and Culture’s Publication data collection
Yes